It’s a fact that an outdated website can give your customers the wrong impression, and the wrong information, and this can cause them to leave your site and look elsewhere for their product or service.

Here are some important reasons to consider updating your website:

• Outdated design: An outdated website can negatively impact your visitors. Refreshing your website with a modern design can improve your brand image and user experience.

• Poor user experience: If your website is challenging to navigate or doesn't provide clear information to your visitors, they may leave and go to a competitor. A refreshed website with an improved user experience can help you retain customers.

• Mobile responsiveness: More than half of website traffic comes from mobile devices. If your website isn't optimized for mobile devices, you may miss out on potential customers. A refreshed website with a mobile-friendly design can help you reach more people.

• Slow loading speed: A slow website can frustrate visitors and cause them to leave. A refreshed website with an optimized loading speed can improve user experience and increase conversions.

• Search engine optimization (SEO): A refreshed website can help you improve your SEO efforts by implementing best practices such as optimizing content, enhancing metadata, and adding relevant keywords.

• Better content: Your website may have outdated or irrelevant content that no longer represents your brand. Refreshing your website with updated and relevant content can improve engagement and encourage visitors to stay longer.

• New features: Adding features like chatbots, contact forms, or an e-commerce platform can make your website more functional and user-friendly.

• Security: A refreshed website can ensure that your website is secure and up-to-date with the latest security measures to protect your business and customers.

• Brand consistency: If your website looks different from your other marketing materials, it can confuse customers. A refreshed website can ensure brand consistency across all channels.

• Competitive advantage: A refreshed website can help you stand out from your competitors and position your business as modern and up-to-date.

A new website can also take advantage of the latest technologies and trends. With the constantly evolving web, an older website may use outdated technologies or design elements. Creating a new website allows you to incorporate the latest technologies, such as artificial intelligence, responsive design, or video, to enhance engagement and conversions.

Artificial Intelligence (AI) is an exciting development in website design. To learn more about how AI can enhance your website, read about EVOLV's AI Websites..

Website design has seen many improvements over the past few years, focusing on enhancing the user experience. A website that is easy to navigate and provides information quickly and efficiently will keep visitors engaged, increasing the likelihood of converting them into customers. A new website can be designed with the user in mind, incorporating user experience (UX) best practices to ensure visitors find what they need.

EVOLV Digital Marketing offers pay monthly website packages that make it easy and affordable to have the most up-to-date website, with regularly updated content and hassle-free maintenance and hosting. We make it easy so you can focus on your business. Contact us today for more information.