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- # Brand strategy
- # Positioning
- # Messaging & brand voice
- # Visual identity
- # Logo design
- # Brand guidelines
Brand & Design
Google Partner
Google Ads Certified
No long-term contracts
Brand & Design
Brand & Design
- # Brand strategy
- # Positioning
- # Messaging & brand voice
- # Visual identity
- # Logo design
- # Brand guidelines
Google Partner
Google Ads Certified
No long-term contracts
A clear identity for every brand touchpoint
What we do
We help businesses define their brand and express it consistently. Our brand work is delivered through two connected services: branding and positioning, which sets the strategy, and visual branding, which turns that strategy into a logo and identity.
Built on trust. Proven by results.
We partner with owner-operated businesses, professional practices and multi-location companies. Every engagement is built on clear scope, consistent execution and outcomes you can measure, starting with the right fit.
Clarity
Scope, deliverables and milestones agreed before work begins.
Execution
Strategy, design and rollout handled by one team.
Measurable outcomes
Brand work connected to your website, search and advertising performance.
Culture fit
Regular communication, clear feedback rounds and a team that knows your business.
Design guidelines built for everyday use
We turn positioning into visual and verbal guidelines, supported by templates and source files, so your team can apply the brand consistently across web, content and campaigns.
The example below uses a fictional company, Northline, to show a completed brand system. Each label shows which service that part comes from.
The example below uses a fictional company, Northline, to show a completed brand system. Each label shows which service that part comes from.
A clear process from strategy to rollout
Each project follows defined milestones for research, strategy, design, review and delivery, so you always know what comes next and what we need from you.
01
Research
Discovery
Review of your business, audience, competitors and current brand.
02
Strategy
Positioning & messaging
Audience, point of difference, key messages and brand voice, agreed before design begins.
03
Design
Identity concepts
Logo and visual identity directions developed from the agreed positioning.
04
Review
Refinement
The selected direction refined through structured feedback rounds.
05
Delivery
Guidelines & files
Logo suite, colour, typography, voice and templates, documented and supplied with source files.
06
Launch
Rollout
The brand applied to your website, Google Business Profile, advertising and social channels.
What you receive
Final files and guidelines in formats your team and suppliers can use, with full ownership of everything we create.
01
Branding & positioning
Positioning & messaging
Positioning statement, value proposition and key messages.
02
Branding & positioning
Brand voice
Tone of voice guidelines with practical examples.
03
Visual branding
Logo suite
Primary logo, icon mark and agreed variations in SVG, PNG and PDF.
04
Visual branding
Colour & typography
Colour palette and type system with screen and print values.
05
Visual branding
Guidelines & templates
Brand guidelines plus templates for social, presentations and stationery.
06
Included with both
Source files & licences
Editable source files and documented font and image licences. You own everything.
Refresh or rebrand?
Not every business needs a full rebrand. A refresh keeps the recognition you have built and updates what no longer works. We recommend the right option after the brand audit.
Brand refresh
Updates the visual identity while keeping what customers recognize.
Refined logo, colour and typography
Updated guidelines and templates
Suited to established brands with strong recognition
Full rebrand
New positioning and a new visual identity.
Positioning, messaging and identity developed together
Suited to new markets, mergers or a change in direction
Recommended when the brand no longer reflects the business
Discover our other Services
Apply the brand across the channels that bring in customers.
Website
Websites designed and built around your brand and positioning.
Paid Advertising
Google, Microsoft, Meta, LinkedIn and ChatGPT campaigns with on-brand creative.
Social Media Management
Consistent, on-brand content and community management
Google My Business
A Business Profile updated with your logo, imagery and messaging.
SEO & AI Search
Rankings, organic traffic and the Al answers that recommend businesses by name.
Hyper Local SEO
The Google Map Pack and neighbourhood-level visibility across your service area
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