Privacy Policy

Who we are

Evolv Digital MarketingInc. (“Evolv,” “we,” “us” or “our”) is a digitalmarketing agency based in Ed-monton, Alberta, Canada. This policyexplains how we collect, use, disclose and protect personal in-formation throughour website, evolvdigitalmarketing.com, and in the course of providing our ser-vices.

For privacy questions or requests, contactus at info@evolvdigitalmarketing.com, or contactTracy Falcon, our privacy contact, at the same address.

You may also contact us at #407, 10171 Saskatchewan Drive, Edmonton, Alberta, T6E 4R5, or byphone at 780-709-0074 or 587-413-5916.

We handle personalinformation in accordance with applicable privacy laws, includingAlberta’s Per-sonal Information Protection Act (PIPA) and, where applicable, Canada’s PersonalInformation Protec-tion andElectronic Documents Act (PIPEDA).

Personal information we collect

The information we collect dependson how you interact with us and may include:

•    Information you provide: your name, email address, phone number, businessname and details, and the contents of messages orother information you submit through contact forms, quote re-quests, newslettersignups or other communications.

•    Website and device information: your IP address,browser type, operatingsystem, device details, approximate locationderived from your IP address,device identifiers, pages viewed, time spent on pages, referring website, clicks andother usage or diagnostic information.

•    Cookies and similartechnologies: information collected through cookies, pixels,tags and similar tools, as described below.

•    Information relating to client engagements: client and business contactdetails, campaign and performance data, lead or customerinformation, and information made available to us through advertising,analytics, website, CRM or other accounts when we provide services.

Where we work with personal information on behalf of a client,the client may determinewhat infor-mation is collected andhow it is used. See Information handledfor clients below.

How we use personal information

We may use personal information to:

•   respond to questions, inquiries and quote requests;

•   communicate with you and providethe services yourequest;

•    deliver, manage and improveour services;

•    operate and measure digitalmarketing campaigns on behalf ofclients;

•   understand website use and improveour website and business;

•    send communications you have requested, subject to applicable law;

•   maintain business recordsand meet legal,accounting and tax obligations; and

•    protect our business, systemsand users, and address securityincidents or legal claims.

We do not sellor rent personal information to third parties.

Consent and your choices

We obtain consent to collect, use and disclose personalinformation as required by applicable law. Depending on the circumstances and the information involved, consentmay be express or implied. Where consent is required, wewill explain the purposes in a reasonable way.

You may withdraw consent, subject to legal or contractualrestrictions and reasonable notice. For ex-ample, you can use an unsubscribe link in a marketing email or adjust available cookie settings. With-drawing consent may affect ourability to provide a service or respond to a request.

Marketingcommunications. With yourconsent (or as otherwise permitted by law), we may send you newsletters, offersand promotional materials about our services. Every marketing email includes an unsubscribe link, and if you unsubscribe we will remove your email address or phone numberfrom our marketing distribution lists. Even if you unsubscribe from marketing, we may stillsend you impor-tant service or administrativenotices, such as information about your account or our work for you.

Third-party websitesand content. This policy only covers information we collect. If you share infor-mationwith other parties or websites (including through links from our site), theirown rules apply, and we encourage you to read their privacy policies. Thispolicy does not apply to companies we do not own or control, or to individualswe do not employ or manage.

Cookies, analytics and advertising tools

Our website and client campaigns may usecookies, pixels, tags and similar technologies to operate websites, understand activity, measure advertising and improve campaignperformance. These tech-nologies may be provided by GoogleAnalytics, Google Ads, Meta and similar platforms.

Cookies we and our partners may use include sessioncookies (temporary, deleted when you close your browser), persistent cookies(saved for a set period to rememberyour preferences on repeat vis-its) and third-party cookies (set byother services that run content or analytics on the page you are viewing).

You can managecookies through your browser settingsand, where available, through website cookie controls. Blocking some cookiesmay affect website features. The platforms that provide these tools may collector receive information under their own privacy policies and terms. We encourageyou to review those policies for information about their practices andavailable controls.

Interest-based advertising. We and our advertisingpartners may use cookiesand similar technolo-gies to show you ads that aremore relevant to your interests,on our site and elsewhere. You can opt out of manythird-party ad networks through the Network Advertising Initiative opt-out page(optout.networkadvertising.org) and the Digital Advertising Alliance opt-outpage (optout.aboutads.info). Opting outdoes not mean you will stop seeing ads; it means the adsyou see are less likely to betailored to your interests.

GoogleAnalytics. We use GoogleAnalytics to understand how visitors use our site, such as which pages arevisited and how often. Google Analytics collects information including the IPaddress as-signed to you on the date you visit, ratherthan your name or other directly identifying information. We use this information only to improve our siteand services, and we do not combine it with your other personal information.

How we sharepersonal information

We may disclosepersonal information:

•    to service providers that support our business, such as websitehosting, email, CRM, analytics and technology providers, subject toappropriate contractual or other safeguards;

•    to advertising, analytics, CRM and other platformswhen needed to deliver clientcampaigns, as di-rected by the client and in accordancewith our agreement;

•    to our professional advisers, such as lawyers,accountants and insurers,where reasonably neces-sary;

•   where required or permitted by law, courtorder or legalprocess; and

•    in connection with a proposed or completed sale, merger, financingor transfer of all or part of ourbusiness, subject to appropriate safeguards.

Some service providersmay store or process information outside Alberta or Canada. In those cases, the information may be subject tothe laws of the jurisdiction where it is processed.

Information handled for clients

When a client engages us to work with personalinformation on its behalf—for example,information about advertising audiences, leads or CRM contacts—theclient generally determines the purposes for which that information iscollected and used. We handle it according to the client’s instructions, ouragreement with the client and applicable law.

The client is responsible for providing any notices andobtaining any permissions required for its use of that information. If you have questionsabout information collected directly by a client,please con-

tact that client.We will assist with privacyrequests concerning information we handle for a clientas appropriate and in accordance with our agreement and applicable law.

How long we keep information

We retain personal information only for aslong as reasonably necessary to fulfil the purposes de-scribed in this policy,meet legal or contractualrequirements, resolve disputesand maintain appropri-ate business records. Some accounting, tax and other records may need to be kept for longer periods as required by law. Wheninformation is no longer required, we take reasonable steps to securely delete,destroy or de-identify it.

Safeguards

We use reasonable administrative, physical and technological safeguards designed to protect person-al information against loss,unauthorized access, use,disclosure, copying or modification. No method of storage or transmission is completely secure, so wecannot guarantee absolute security.

If a privacyincident occurs, we will assessit and provide any notifications required by applicable law.

Access and correction

You may request access to personalinformation about you that we hold,or ask us to correct informa-tion that is inaccurateor incomplete, subject to applicable legal exceptions. To make a request,con-tact us using the details above and describe the information you are askingabout. We may need to verify your identity before responding.

We will respond withinthe time required by applicable law. Ifwe cannot provideaccess or make a re-questedcorrection, we will explain the reason, subject to legal restrictions.

If you have a privacyconcern that we have not resolved, you may contact the Office of the Informa-tionand Privacy Commissioner of Alberta. For matters that fall under federaljurisdiction, you may contact the Office of the Privacy Commissioner of Canada.

Minors

Our website and services are not directedat children, and we do not knowingly collect personal infor-mation from minors. If you are aparent or guardian and believe a minor has provided us with per-sonal information without your consent, please contact us at info@evolvdigitalmarketing.com and we willdelete it.

Changes to this policy

We may update this policyfrom time to time.We will post therevised policy on our website and up-date its effective date. We encourage you to review it periodically.