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Coating inspection page
+700%
More clicks from Google after we rewrote how the page shows in search, July 2026
Visits from other websites
+355%
More visitors arriving from sites that link to Norpoint, February 2026
Tank services page
+250%
More clicks from Google after we rewrote how the page shows in search, June 2026
Pipeline page
+200%
Clicks from Google tripled, March 2026
The client
Calmar, Alberta
30+ years in coatings
BC to Ontario
Their work was national. Their search presence was not.
Norpoint Industrial Coatings is a Calmar, Alberta contractor with 30+ years protecting pipelines, tanks, vessels and structural steel against corrosion. Mobile field crews and a shop-and-yard facility serve oil and gas, petrochemical and municipal clients from British Columbia to Ontario, to AMPP, SSPC, NACE and CSA standards.
Buyers searching for industrial coating contractors across Canada rarely found Norpoint, and the old site, still carrying the Norpoint Engineering name, gave Google little to rank.
Buyers searching for industrial coating contractors across Canada rarely found Norpoint, and the old site, still carrying the Norpoint Engineering name, gave Google little to rank.
Field coating
Pipeline
Tanks & vessels
Sandblasting
Shop services
Coating inspection
Approach
We rebuilt the site around how buyers search.
One team handled the website, the monthly SEO and the AI SEO, so every change pointed at the same goal: put Norpoint in front of the people who buy industrial coatings, on Google and in AI answers.
01
Website
A new site built around how buyers search
We rebuilt norpoint.ca as Norpoint Industrial Coatings, with a dedicated page for each service a buyer might search for: field coating, pipeline construction and maintenance, tank painting and vessel services, sandblasting, shop services, coating inspection and pro painting, plus FAQs, careers, case studies and a blog.
Google visitors who engaged, Apr 2026
3
Clicks to the pipeline page, Mar 2026
25
Dedicated service pages
5 miles
02
SEO
SEO, every month
Keyword tracking across Google Canada, Google Mobile and Bing. Titles and meta descriptions rewritten to match buyer intent on the pages already earning impressions. New pages aimed at gaps in the market, including an industrial coating contractor in Canada page that indexed straight into the Alberta top five. Backlinks, citations, Google Business Profile optimization and a review program.
New pages straight into the top 10, Jul 2026
3
Pages in the Alberta top 10, May 2026
9
03
AI SEO
Found in AI answers
From January 2026 we audited how ChatGPT, Perplexity, Gemini and Google AI Overviews describe Norpoint, then strengthened the signals they rely on: named credentials (ISO 9001:2015, CSA Z245.30, AMPP and NACE), approved-operator lists, clear service pages and a consistent brand. GA4 now tracks AI-assistant referrals as their own channel, so the result is measured, not guessed.
AI rating: ChatGPT, Perplexity, Gemini
Tier 1
First named in Google’s AI Overview
Jan 2026
Results
Wins came early. And kept building.
Norpoint didn’t wait a year for results. Within three months, the site was cleaned up and showing in a third more Google searches. By February it was #1 for “mobile sandblasting Alberta”. SEO builds on itself, so each month added to the last: clicks to key service pages rose as much as 700%, its core pipeline terms reached page one, and Google search now brings in 45% of all site visits.
Get in touch
Edmonton, Alberta
Let’s get your business found.
Book a consultation with our team. We’ll review how you show up on Google and in AI answers, where leads are slipping away, and what we would do first.
