No items found.
.png)
Tank cleaning
#1
On Google Canada for “tank cleaning”, the company’s core service
Pre-commissioning
#2
On Google Canada for “pre commissioning services”
Google search visits
+96%
More visits from Google search in four months, from 342 in January to 670 in April
Top traffic source
57%
Of all website visits came from Google search in March, up from 43% in January
The client
Stony Plain, Alberta
Conroe, Texas
Founded in 2015
Robotic tank cleaning for the energy industry.
RJ Maclean Energy Services cleans crude, bitumen and produced-water tanks, pressure vessels and heat exchangers for upstream, midstream, refinery, chemical plant and municipal sites. Its patented robotic systems cut the hours crews spend inside confined spaces, and the company serves Canada and the U.S. from hubs in Alberta and Texas.
Robotic tank cleaning
Industrial tank cleaning
Pressure vessels
Heat exchangers
Shutdowns & turnarounds
Vac trucks
Pre-commissioning
Emissions control & ESG
Approach
Brand first, then the website, then monthly SEO.
RJ Maclean needed a brand and website that matched the scale of its tank cleaning work. We started with brand positioning: who the company serves, what sets its robotic tank cleaning apart and how it should sound. From there we created the logo and colours, wrote the content and built a WordPress website with a page for every service and industry. Since January 2026, monthly SEO has grown the traffic the site gets from Google, in Canada and the U.S.
01
Brand & positioning
A brand built for heavy industry
We defined RJ Maclean’s positioning and messaging: who it serves, from oil and gas operators to EHS directors and facility managers, what sets its robotic tank cleaning apart, and how it should sound. Then we designed the logo and colours to match, giving the company one clear, consistent look in Canada and the U.S.
Logo versions
3, plus an icon
Brand colours
Navy, blue, black
02
Website & content
A WordPress site for every service
We wrote the content and designed and developed rjmaclean.com in WordPress, with a page for each service, from robotic tank cleaning and pressure vessels to heat exchangers, shutdowns, vac trucks and pre-commissioning, plus a page for each industry served and contact details for Alberta and Texas.
Industries in the site menu
5
Homepage click-through rate from Google, March
13.2%
03
SEO
Monthly SEO since January 2026
Every month we track rankings on Google in Canada and the U.S., sharpen page titles and descriptions, fix what the site audit finds and build links to the site. The articles we write, on topics like robotic tank cleaning, ESG and VOC emissions, widen the searches RJ Maclean shows up for.
“tank cleaning” on Google Canada
#1
Website visits from Google search, March
57%
Results
Google became the website’s biggest source of visitors.
Within two months, Google search overtook direct visits as the website’s top traffic source, and visits from search nearly doubled by April. RJ Maclean reached #1 on Google Canada for “tank cleaning” and #2 for “pre commissioning services”, and by March, 57% of all visits came from Google search.
Get in touch
Edmonton, Alberta
Let’s build what’s next.
Book a consultation with our team. We’ll talk through your brand, your website and your growth goals, and map out what we would build first.
