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Hyper local SEO
110
Calls and website visits a month, just from the Google map pack
Personal injury lawyer Edmonton
#1
On Google, in the regular search results
Injury law firm
#2
On Google for searches made in Edmonton, on desktop and mobile
Page one
+340%
More of the firm’s target keywords on Google’s first page, from 20% to 88%
The client
Edmonton, Alberta
Personal injury
Medical malpractice
Personal injury lawyers with 30+ years of experience.
Robinson LLP, The Recovery Team, represents people in Edmonton who’ve been hurt by someone else’s negligence, from car and motorcycle crashes to brain injuries and medical malpractice. The firm offers free consultations and charges no fees unless it wins.
Car accidents
Motorcycle accidents
ATV accidents
Brain injury
Medical malpractice
Misdiagnosis
Approach
Hyper local SEO first, backed by focused monthly SEO.
For a local firm, Google Maps is where many new clients start. So the program is built around the firm’s Google Business Profile and its place in the map pack, with a focused monthly SEO package and the website we built for the firm supporting it.
01
Hyper Local SEO
Seen on Google Maps across Edmonton
We keep the firm’s Google Business Profile current with services, photos and posts, keep local listings accurate, encourage client reviews and track map rankings across Edmonton, so the firm shows up when people nearby search for an injury lawyer.
Calls and website visits from Maps, Jan to Sep 2026
986
Top three in the map pack, “personal injury lawyer”
7 areas
02
SEO
Focused monthly SEO
A focused monthly package. We target more than 30 keywords across the firm’s practice areas and check rankings from Edmonton on desktop and mobile every month. A monthly site audit keeps the site healthy, and the accident, brain injury and malpractice pages got clearer answers, better page titles and links to lawyer profiles.
Target keywords on page one
30 of 34
“personal injury lawyer Edmonton”
#2
03
WEBSITE
A page for every practice area
We built robinsonllp.com for the firm with a dedicated page for each practice area: car, motorcycle and ATV accidents, slip and falls, dog bites, spinal and brain injury, wrongful death, doctor errors, misdiagnosis and disability claims, plus FAQs, reviews, team and fee pages.
Practice area pages
10
Practice areas on Google’s first page
7
Results
Found on Google Maps across Edmonton.
Hyper local SEO made the firm’s Google listing a steady source of calls, website visits and directions to the office from people nearby. With monthly SEO, the firm reached #2 on Google search for “personal injury lawyer Edmonton” and #1 for searches like “injury law firm” and “brain injury lawyer”.
Get in touch
Edmonton, Alberta
Let’s get your business found.
Book a consultation with our team. We’ll review how you show up on Google and in AI answers, where leads are slipping away, and what we would do first.
