Industrial coatings

Norpoint Industrial Coatings

Norpoint has protected Canada’s pipelines and tanks for 30 years, but buyers couldn’t find them online. A new website with SEO and AI SEO put their pipeline terms on page one, with “pipe coating services” at #1, and made Norpoint the contractor Google’s AI Overview names for industrial coatings across Western Canada and Ontario, cited by ChatGPT, Perplexity and Gemini as well.

Deliverables
  • Website
  • SEO
  • AI SEO
Timelines
Live Site
norpoint.ca ↗
Coating inspection page
+700%

More clicks from Google after we rewrote how the page shows in search, July 2026

Visits from other websites
+355%

More visitors arriving from sites that link to Norpoint, February 2026

Tank services page
+250%

More clicks from Google after we rewrote how the page shows in search, June 2026

Pipeline page
+200%

Clicks from Google tripled, March 2026

Calls from Hyper Local SEO
8,629

Calls from the clinic’s Google map pack listing in five months, January to May 2026

Map pack coverage · 3 treatments
+93%

Average map pack coverage for Botox, microneedling and skin wrinkles nearly doubled, October to November 2025

Website clicks from Google
+113%

Clicks from the Google Business Profile to the website more than doubled, January 2026

Direction requests
6,538

People asking Google for directions to the clinic in May 2026, the most of any month

The client
No items found.
Approach

Approach We built a UX/UI system from the ground up.

Our focus was on clear information hierarchy, modular layouts, and reusable components that adapt as product grows. This approach ensures consistency and allows new services and content to integrate smoothly.

Result

The design delivers a clean, confident digital experience rooted in clarity.

Project now has a structured interface that clearly reflects its hands-on expertise, improves user navigation, and remains adaptable for future growth and new services.

Get in touch
Edmonton, Alberta

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Book a consultation with our team. We’ll talk through your goals, where your business is today, and what we would recommend.