Search & Visibility
      • # AI visibility audit
      • # GEO · generative engine optimization
      • # AEO · answer engine optimization
      • # Structured data & entities
      • # AI-ready content

AI Search Optimization

Search & Visibility
      • # AI visibility audit
      • # GEO · generative engine optimization
      • # AEO · answer engine optimization
      • # Structured data & entities
      • # AI-ready content

Be the Business AI Recommends

More of your customers now ask ChatGPT, Perplexity and Google’s AI Mode and AI Overviews for answers, instead of scrolling a page of links. Those tools name a few businesses and cite their sources. AI SEO is the work of making sure yours is one of them, with accurate details and a reason to be chosen.

Our AI Search package (GEO + AEO) is an add-on to our SEO service. It builds on your SEO and needs it in place to work.

An Add-On to SEO, Not a Replacement

SEO is a separate service, and it comes first. AI tools can only recommend pages they can find, and Google says a page must be indexed and eligible to appear in Search before it can be shown as a link in AI Overviews or AI Mode. Without SEO, there is nothing for the AI Search package to build on.

‍The AI Search package (GEO + AEO) sits on top. It adds the work that helps AI tools choose you, cite you and describe you accurately: question-led content, structured data, entity signals and your wider reputation.

‍Not sure what you need? We also offer all-in-one packages. We review your business, your market and what you already have in place, then recommend the right mix of SEO, Hyper-Local SEO and AI Search.

SEO, AEO and GEO

SEO (search engine optimization) gets your pages ranked in regular search results.

AEO
(answer engine optimization) shapes your content so it can be used as the direct answer: featured snippets, “People also ask” and voice search.

‍GEO (generative engine optimization) helps AI tools mention and cite your business inside the answers they write, in ChatGPT, Gemini, Perplexity and Google’s AI Overviews and AI Mode.

They work best together. Good SEO makes your pages findable and eligible to be cited. AEO and GEO shape whether you’re chosen and how you’re described.

What’s in the AI Search Package

AI visibility audit. We ask each major AI platform about your business, your competitors and your category, then show you where you stand and what to fix first.

‍GEO. Entity signals, reputation and content structure that give AI tools the confidence to name you.

‍AEO. Question-led pages, FAQ sections and clear, quotable answers built around what customers actually ask.

‍Structured data and entities. Schema markup that accurately describes your business, plus consistent listings and profiles across the web.

AI-ready content.
Clear, factual and well organised. Written for people, easy for machines to quote.

‍Built on your SEO. This package is added to an active SEO program. SEO keeps your pages indexed, fast and ranking; the AI Search package builds on that foundation, never in place of it.

Your Whole Presence Is the Ranking Now

AI tools don’t judge your website on its own. They also draw on your Google Business Profile, customer reviews, directory listings, news mentions and profiles on platforms like YouTube and LinkedIn. Because what others say about you shapes what AI says about you, we connect this work to your content, reviews, social channels and ad campaigns.

The Window Is Open, in Alberta and Across Canada

AI is moving fast in Canada. Statistics Canada reports that 19.2% of Canadian businesses used AI to produce goods or deliver services in the second quarter of 2026, up from 6.1% two years earlier. Urban businesses use it at about twice the rural rate: 21.0% versus 9.9%.

Customers are further ahead. In a September 2026 Research Co. survey, 59% of Canadians said they had used an AI tool such as ChatGPT or Gemini in the past month, and Google has offered AI Mode in Search in Canada since August 2025.

Adoption varies widely by industry. Information and cultural industries (42.3%), finance and insurance (40.4%) and professional, scientific and technical services (32.4%) lead the way, while construction (9.2%), wholesale trade (7.9%) and agriculture (4.5%) trail. These figures measure how businesses use AI themselves, not how their customers search, but they show how quickly AI is becoming part of everyday work. Whatever your industry, the businesses that build their AI visibility now are the ones customers will keep hearing about.

We’re based in Edmonton and work with businesses across Alberta and the rest of Canada, and that matters for AI search, because AI answers are local. Ask an AI tool for the best HVAC company in Edmonton, then in Calgary, and you’ll get different businesses. So we check your AI visibility in each city and region you serve, against the competitors you actually face there, whether that’s Edmonton, Calgary, Red Deer, Vancouver, Toronto or anywhere else.

How It Works

AI Visibility
Audit
/001

We ask each major AI platform about your business, your competitors and your category, then show you where you stand.

Structure &
Entities
/002

Structured data, a complete Google Business Profile and consistent listings: the facts machines check before they name you.

Content &
Authority
/003

Question-led pages with clear, quotable answers, backed by reviews, mentions and links that build trust.

Refine &
Expand
/004

We re-check the same customer questions over time and put more effort into what is working.

Built for Local Visibility

For local businesses, we pair AI search optimization with our Hyper-Local SEO program. When a customer asks an AI tool for the best provider near them, your Google Business Profile, reviews and local listings carry a lot of weight. We build yours to be the answer.

What You Get

An AI visibility audit that shows how AI tools see your business today, a prioritised list of what to fix, and ongoing GEO and AEO work built on top of your SEO, so AI tools have more reasons to find, trust and name you.

The Rest of the Stack

Search visibility has three layers, and they reinforce each other. This page covers the AI Search package. It works on top of SEO, a separate service and the foundation AI tools draw on. Hyper-Local SEO wins the map pack. Ask us about all-in-one packages that combine them.
FAQ

Answered questions.

Everything you might want to know about AI search, up front.

1
What is AI SEO?
AI SEO, also called AI search optimization, is the work of making your business easy for AI tools to find, understand and recommend. It covers ChatGPT, Google AI Overviews and AI Mode, Gemini and Perplexity. It combines solid SEO with AEO and GEO.
2
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in regular search results. AEO (answer engine optimization) shapes your content so it can be used as a direct answer, such as a featured snippet or a voice answer. GEO (generative engine optimization) helps AI tools mention and cite your business inside the answers they write. They build on each other, so we run them together.
3
Which AI platforms do you optimize for?
ChatGPT, Google AI Overviews and AI Mode, Gemini and Perplexity. Each one gathers information differently, so we check your visibility on each and fix what is holding you back on the ones your customers use.
4
Is AI Search a separate service from SEO? Do I need both?
Yes, they are separate services, and yes, you need both. SEO is its own Evolv service. Our AI Search package (GEO and AEO) is an add-on that sits on top of it. It can't work without SEO: Google says a page must be indexed and eligible to appear in Search before it can be shown as a link in AI Overviews or AI Mode, and ChatGPT search can only use pages its crawler can reach. SEO gets your pages found; the AI Search package shapes whether AI tools choose and cite you.
5
Do you offer all-in-one packages?
Yes. Many clients combine SEO, Hyper-Local SEO and the AI Search package. We review your business, your market and what you already have in place, then recommend the mix that makes sense for your goals and budget.
6
Do I need an llms.txt file or special AI markup?
Not for Google. Google says you do not need new machine-readable files, AI text files or special schema to appear in AI Overviews or AI Mode. We focus on what the platforms do ask for: crawler access, clear content in text form, accurate structured data and a consistent business profile across the web.
7
How do you check AI visibility?
We ask the main AI platforms the questions your customers actually ask and look at whether you are mentioned, whether your site is cited and whether you are described accurately. AI answers change from one run to the next, so we look at the pattern across many questions rather than any single answer.
8
How long until we see results?
Technical fixes can be picked up as soon as search engines and AI crawlers revisit your pages. Being named more often in AI answers takes longer, because it depends on the authority and reputation you build across the web over several months. We give you a realistic outlook after the audit.
9
Can you guarantee ChatGPT or Google will recommend my business?
No. Nobody controls what AI tools say, and anyone who promises a guaranteed AI recommendation is overselling. What we commit to is a clear plan and steady work on the signals these tools rely on.
10
Do you only work with businesses in Edmonton?
No. We're based in Edmonton and work with businesses across Alberta and the rest of Canada.
Free AI visibility audit

Show up in
AI answers.

We’ll ask ChatGPT, Google’s AI Mode, Perplexity and more about your business and your competitors, show you what they say today, and map what to fix first.