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Calls from Hyper Local SEO
8,629
Calls from the clinic’s Google map pack listing in five months, January to May 2026
Map pack coverage · 3 treatments
+93%
Average map pack coverage for Botox, microneedling and skin wrinkles nearly doubled, October to November 2025
Website clicks from Google
+113%
Clicks from the Google Business Profile to the website more than doubled, January 2026
Direction requests
6,538
People asking Google for directions to the clinic in May 2026, the most of any month
The client
Medical Aesthetics Clinic
St. Albert, Alberta
Nurse-led clinic
Injectables & skin
Their clients were local. So was the competition.
The client was a nurse-led injectable and skin clinic in St. Albert, Alberta. The team offered wrinkle relaxers, Juvederm fillers, skin boosters, RF microneedling, laser and chemical peels, with a focus on quality over quantity and treatment plans built around each client.
Many new clients start with a search like “Botox near me” and pick from the three clinics in Google’s map pack. Whether this clinic made the map pack changed from street to street. In October 2025 it made the map pack at 43% of the area around the clinic for skin wrinkles, 22% for Botox and just 3% for microneedling.
Many new clients start with a search like “Botox near me” and pick from the three clinics in Google’s map pack. Whether this clinic made the map pack changed from street to street. In October 2025 it made the map pack at 43% of the area around the clinic for skin wrinkles, 22% for Botox and just 3% for microneedling.
Wrinkle relaxers
Dermal fillers
Skin boosters
RF microneedling
Laser
Chemical peels
Approach
We went after the map pack, one treatment at a time.
One team ran the hyper local SEO and the Google Business Profile, so every change pointed at the same goal: be the clinic people see first when they search for a treatment nearby, and make it easy for them to call.
01
Map pack tracking
See the map pack the way clients do
Weekly ranking scans on a 25-point grid, five miles around the clinic, for microneedling, Botox and skin wrinkles. Each scan shows exactly where the clinic makes the map pack and where it drops off, so every month’s work starts from real data, not guesses.
Treatments scanned every week
3
Points in every scan
25
Scan radius
5 miles
02
Hyper Local SEO
Win the map pack, one neighbourhood at a time
Then we closed the gaps. Stronger location signals and schema refinements, treatment content aimed at the streets where the clinic was slipping, and a push into adjacent areas it wasn’t reaching yet. Each month’s scans showed what moved and set the next month’s focus.
Map pack coverage, skin wrinkles, Nov 2025
65%
Map pack coverage, Botox, Nov 2025
2×
03
Google Business Profile
A profile that turns views into visits
Regular posts tied to each treatment, profile content lined up with the service pages on the clinic’s website, and updates on a steady schedule. The goal wasn’t just to be seen. It was to get people calling, clicking through to the website and asking for directions.
Profile views, May 2026
98,088
Calls a month, on average
1,726
Website clicks, Jan 2026
+113%
Results
Map pack presence nearly doubled in a month.
Then it held.
The clinic didn’t wait long. In November 2025, its share of the map pack nearly doubled across microneedling, Botox and skin wrinkles, and every month since has stayed well above where it started. By spring 2026 the profile was drawing close to 100,000 views a month. In May 2026 that turned into 2,664 calls and 6,538 direction requests, the most of any month we’ve reported.
Calls from the Google map pack
Over 1,300 calls, every month
Taps on the call button in the clinic’s Google Business Profile, month by month.
- January 20261,631
- February 20261,330
- March 20261,494
- April 20261,510
- May 20262,664 · best
34,608
clicks from the Google Business Profile, Jan to May 2026
Five months on the Google Business Profile
450,105 profile views
27,199 direction requests
23,262 website clicks
8,629 calls
Evolv ran Hyper Local SEO for this clinic from February 2025 to May 2026. Figures are from the monthly reports for November 2025 to May 2026, measured in Google Business Profile and weekly local ranking scans. Map pack coverage is the share of scan points where the clinic appears in Google’s map pack, the top three local results (share of local voice), averaged by month. October 2025 is the comparison month. December 2025 is based on a single scan. Calls are taps on the call button in the clinic’s Google Business Profile. Ranking dots are numbered from each scan’s colour scale.
Free map pack scan
Edmonton, Alberta
Let’s get you into the map pack.
Book a free consultation and map pack scan. We’ll scan your top services street by street, show you where you make Google’s top three and where competitors are taking the call, and tell you what we’d fix first.
